You do judge a book by its cover. From font choices to cover design — here's the psychology and marketing behind what makes a ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Our series “How I became a …” digs into the stories of accomplished and influential people, finding out how they got to where they are in their careers. Editor’s note: This interview has been edited ...

People of a certain age probably have art by George Corsillo in their homes — a copy of Larry McMurtry’s “Lonesome Dove,” Bret Easton Ellis’ “Less Than Zero” or Bob Woodward’s “Wired.” Or perhaps an ...

Doubleday Books Art Director Emily Mahon has been designing book covers for 20 years. After studying graphic design at Penn State, and an internship at Harper’s Bazaar, she was ready to leave the ...

She was in the vanguard of female designers who looked to the past to upend the cool modernism of the ’70s with a style that became prominent in the ’80s. By Penelope Green Carin Goldberg, a ...

You know the work. But you might not know who made it. From the 1950s to the 1990s, book designer Janet Halverson created covers for an array of authors and titles: Maya Angelou’s “I Know Why the ...

She’d been tasked with designing the book covers for the English translations of Karl Ove Knausgaard’s six-part autobiographical novel, My Struggle—and she’d landed on a concept to tie the volumes ...

For decades, Chip Kidd has revolutionized the book jacket—giving Jurassic Park its iconic T-Rex silhouette, The Secret History its Greek statue, and 1Q84 its ghostly, translucent type. Now, for the ...

Carin Goldberg, a graphic designer whose pathbreaking work included covers for Madonna’s first album and thousands of books, including a series of Kurt Vonnegut paperbacks that reinvigorated the ...