The expansion of online retail has changed not only how brands reach consumers, but also how infringers imitate and distribute branded products.

Chinese sportswear brands like ANTA and Li-Ning are enlisting NBA stars like Kyrie Irving and Steph Curry to enhance their ...

With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged students of Caleb University to intentionally build personal brands that reflect their values, strengths and ...

As it celebrates its 250th anniversary, the health of the American brand is diluting against a backdrop of global tensions and rising superpowers.

With almost two-thirds of adults in the UK living with excess weight, brands, supermarkets and policymakers need to pull together to promote healthy eating ...

Mention ‘marketing procurement’ in a room of marketers and watch the mood shift. For many it is the function that turns creative ambition into a line-item negotiation, and a growth conversation into a ...

If you're looking for the best content marketing and thought leadership agencies in the USA, head to our blog which reveals the top 5.

I have spent decades analyzing technology platforms—whether we are discussing the leap from legacy x86 architectures to ...

Celebrity facialists have emerged as the latest members of the powerful and expansive Hollywood glam squad, but behind the ...

Self-service grocery stores started right here in Memphis," said Memphis Mayor Paul Young. Innovations created in Memphis and the Mid-South have forever changed American life and culture. Author and ...