AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused ...

The UAE has a high internet use rate, making online ads like Google Ads Dubai very important. Google Ads Agency Dubai helps businesses reach more people and effectively target their audience. This can ...

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...