Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...

The rise of AI in the marketing industry across the Asia Pacific (APAC) region is undoubtedly transforming how businesses ...

Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

At this time, I'd like to welcome everyone to the Coca-Cola Company's fourth quarter and full year 2024 earnings results conference call. Today's call is being recorded. If you have any objections, ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

Apparently AB InBev was planning to consign its latest Clydesdale ad for Budweiser to a regional Super Bowl spot (somewhat ...

Q4 2024 Earnings Conference Call February 11, 2025 8:30 PM ETCompany ParticipantsRobin Halpern - VP, Head of IRJames ...

Forget subtlety. 2024 was the year that marketers went all in.

Nicolas Cage has voiced deep concerns about the rise of generative AI in art and film making, warning that “robots cannot reflect the human condition.” ...

We asked and we received the following stories from readers about the moment they met their true match. My wife and I met at ...