Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

The Brass Armadillo in Grain Valley has cemented its reputation as the Midwest’s premier destination for everyone from serious collectors to casual browsers to people who simply enjoy wandering ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola's new "Recycle Me Again" bottles promise a major shift toward sustainability, but not everything is as green as it seems. Hidden environmental risks and abandoned commitments cast doubt on ...

Risk is a key consideration in investing and portfolio management, as investors generally aim to achieve the maximum return ...

Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a ...