The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular ...

PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are the key competitors of Coca-Cola. PepsiCo’s marketing strategy continues to play a pivotal role in reinforcing its brand equity and expanding ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

Coca-Cola Co.’s second-quarter sales exceeded expectations and the company raised its full-year guidance. Coca-Cola second-quarter earnings sees it top estimates | Ad Age Skip to main content ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...