In a bold and audacious move, FCMB has launched a striking new advertising campaign following its Initial Public Offering (IPO). At the heart of this campaign is a powerful 60-second TV commercial ...

The University of Pittsburgh at Bradford received 12 national higher education advertising awards for several creative ...

Out of the corner of my eye, a car mounts the kerb, hazard lights flashing as its occupants stop to take snaps. Ouroboros is ...

This is Segwise's second major AI-powered solution, following its widely recognised AI-powered Campaign Monitoring and ...

Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

A look at the hotel conversions reshaping downtown living with 1,220 planned units, a physical therapist launches mobility ...

The industry is undergoing a profound transformation, moving beyond generative AI to the more advanced realm of Agentic AI. This leap introduces systems that not only create content but also ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...