What’s needed now are marketers who can connect intelligence across people, tools and data, translating complexity into ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

In September 2007, when Domino’s first named CPB its agency, the company’s stock traded at about $17. Now it hovers around $385. By any measure, this has been one of the most successful advertising ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Every week host and restaurant owner Shawn P. Walchef talks with leaders in restaurant and hospitality about their secrets to finding success with customers and growing a brand online. In each episode ...

Despite the grueling news cycle and string of roiling controversies over the last few years, how Facebook tells its story to marketers hasn’t changed much since its early days, according to Mark ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...