Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

In today’s landscape, the pressure is on to engage internal and external audiences in meaningful ways, all while moving faster and making smarter decisions. And that’s where The Nitrous Effect comes ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Galway native Sinead O’Grady has brought a fresh perspective to ad agency BBH USA by redesigning its iconic Black Sheep.

The brand developed its Crazy Elevate Creativity initiative, which led to award-winning Allegra and Unisom campaigns.

In short, boring inputs result in boring outputs. To change that, in the case of brand strategists, we need to be thinking ...

A Louisville-based creative agency has adopted a new name and restructured its local footprint.

The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire ...

The City of Lodi hired a full-time public information officer last year, and now it has hired a local marketing company to help increase social media presence and promoting outreach. The city ...

West Bend-based EPIC Creative is shifting its executive structure as the 35-year-old full-service advertising agency ...

Some Northern Virginia newspaper publishers are taking creative chances to retain a viable print presence in an industry ...