Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest success story on customer segmentation analysis.

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Retailers that have identified and analyzed their customer base over the past year may find a new use for that work now that the economy is more unsettled. The knowledge gained by putting customers ...

We’re in the midst of a marketing paradigm shift. Brands that previously found success in casting a wide audience net are now tailoring their products, services and approaches -- not only to ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation. This article is part 3 of a 4 part ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

XTI Aircraft Company, a subsidiary of XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI"), a pioneer in xVTOL and powered-lift ...

Abdul Ali, a Business Development and retail growth specialist based in Doha, has released a new analysis on achieving growth through behavioural segmentation in Qatar's retail market. Retail ...