Ultimate Fighting Championship (UFC) CEO, Dana White, is extremely loyal to those who helped grow the promotion from the ground up and this includes long-time color commentator, Joe Rogan. It’s no secret that Rogan has been one of the most recognizable voices in mixed martial arts (MMA) over the past 20 years.

Dana White shares the story of how he bought the UFC and helped turn it into a global powerhouse. He breaks down the risks, vision, and key moments that changed the future of combat sports forever.