Today, print media ads have become peppy, innovative, and interactive—thanks to easy availability and accessibility of technology ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

I hear a lot of talk around our small town when someone becomes noticeably thinner. “He sure has lost a lot of weight.” “Did ...

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Brands see a 400 percent increase in the effectiveness of digital campaigns when combined with print ads When you layer in AI and data, print becomes trackable, tunable, and tailor-made.

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever copywriting, leading to some of the best print ads of all time.

Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad industry folk, designers and educators. Keep an eye out for more print ads by decade to come.

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

It’s key to know your audience’s demographics and where they live for effective print campaigns. Print ads can boost engagement and make your brand more memorable.