A Trojan Horse Only Works Once: Why Universal’s Decision to Skip Influencer Screenings for ‘The Odyssey’ Is Good for the Entire Movie Business

The more that studios rig the reaction to Hollywood blockbusters, the less that ticket-buyers will trust the hype.
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What happens if you’re allergic to everything?

Most people experience allergies as something mild and manageable. A runny nose in spring, itchy eyes near dust, or a small ...