In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

From the impact of dull ads to the opportunities of innovations ... Obviously, brands want to have that positive reinforcement, but contempt was one of the emotions that was measured in the ...

Beijing hit back with its own tariffs and export restrictions after being subjected to levies by President Trump. Trade ...

When done thoughtfully, print ads can break through the noise and deliver messages that stick with us long after viewing. The examples highlighted show how varied print advertising can be while ...

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Through RL (reinforcement learning, or reward-driven optimization), o1 learns to hone its chain of thought and refine the strategies it uses — ultimately learning to recognize and correct its ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Over the last few weeks, three major advertising agencies released their Advertising Industry Forecasts for 2025. Across all ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.