Facebook is rolling out the ability for creators to earn money for views on public stories. The new monetization option is available globally to creators who are part of the Facebook Content ...

Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Karl Lieberman, global chief creative officer at Ad Age Creative Agency of the Year Wieden+Kennedy, weighs in on pressing ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

The Facebook Ads platform occupies a unique position on the social media marketing landscape. Even with TikTok, the only rival of Facebook, rising quickly to match its capabilities in advertising, its ...

Ikea has released a new campaign titled ‘Your Home Will Never Be the Same’ highlighting how much life can change when you have children. Provocatively, the Swedish retailer is encouraging ...

Amazon on Thursday announced that it has gained “creative control of the James Bond franchise” following a major new deal. It’s the conclusion of one of Hollywood’s most heated blockbuster ...

Felipe Serradourada Guimaraes, executive creative director at BBH, described the ad as being “wonderfully bonkers, like every big birthday celebration should be.” The campaign will run for an ...

“Advertisers face the challenge of more creative integration so that viewers are hooked and do not skip ads. Brands would traditionally advertise seamlessly into the narrative, but with Jump ...

There is and additional folder adobjects under facebook_business. Under this you will see a file for every ad object in our Marketing API. These files are autogenerated from our API and therefore are ...