"A makeup primer is a product that was designed to prep your skin prior to makeup," explains celebrity makeup artist Kelli ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Celebrate Navratri with confidence! This exclusive guide brings you 4 easy beginner-friendly dandiya steps each explained through simple videos. From the basic two-step to cross-over moves, learn how ...

Sharing that she mixes her chosen foundation with Dr Barbara Strum’s Sun Drops SPF50 in the palm of her hand to create the ultimate sheer formula, Prinsloo reveals that “the hands warm the product too ...

A lot of fear can circulate around AI, but it can be a force for good - and looks set to be one when it comes to beauty, especially shade matching. Beauty buffs tend to be confined to a set of ...

Easy Day Foundation and Dick Clark Productions have announced that the 2025 American Music Awards will partner with the Las Vegas-based nonprofit organization to present several special in-show ...

The AMAs and the non-profit that supports veterans teamed up for special programming for the May 26 awards show. By Ashley Iasimone The upcoming 2025 American Music Awards show is partnering with Easy ...

Can they brush this off? In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, ...