Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Something about Super Bowl 59 is going to feel incomplete. Every NFL Sunday, fans see advertisements for State Farm Insurance ...

Valve has had a ban on these kinds of in-game ads in Steam games for the last five years at minimum, viewable on its pricing ...

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Valve is taking action against a growing issue in the gaming world: forced advertisements. This practice, often seen in ...

That means games are no longer allowed to gate gameplay behind advertising, nor are they allowed to require that players watch or click on ads before they can continue with the game itself.

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...