Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over the past year. Those users have been offered the option of subscribing to the ...

Google is migrating Chrome browser extensions to a new specification that limits the functionality of ad blockers.

YouTube Premium Lite is the official name of this new service, offering ad-free video playback from everyone on your ...

Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

Many users of YouTube feel that the quality of the service ... the-middle attack between any device on his network and the Google ad servers. His router is still not powerful enough to decode ...

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned ...

The new plan is now available to US users for around half the price of full Premium, but it has several gotchas.

YouTube Premium Lite starts at $7.99 in the US. It’s not a fully ad-free run, and features like background play and downloads are also missing.

The full YouTube Premium plan offers you ad-free watching and listening on YouTube videos, music and listening. The Lite ...

Bloomberg reports that Google is preparing a tier of YouTube Premium that no longer includes YouTube Music, for a lower price.