Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

Google has laid off more than 100 staff from its design-related teams. The layoffs, as reported by CNBC, are primarily restricted to the firm’s cloud division, ...

After Mehta’s initial ruling, the Department of Justice (DoJ) demanded that Google divest itself of the Chrome web browser ...

Google is promising a single notebook environment for machine learning and data analytics, integrating SQL, Python, and ...

Google has been ordered to pay $425 million in a privacy-related class action lawsuit. You may be due some money, but the ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

In today’s fast-paced digital world, SEO is no longer just about keywords and backlinks. Data analytics has emerged as a game ...

Search is no longer a box on Google. From AI to social feeds, communities to marketplaces, discovery is everywhere. To win, ...

“Right now, we have 35% fewer managers, with fewer direct reports” than at this time a year ago, said Brian Welle, vice ...