In last year’s Power Essay, I wrote how “client satisfaction eats AI for breakfast”. I stand by that – the human connection remains everything in our business. But what’s become clear to me over these ...

Thriving in an exponential world requires more than a better strategy. It demands quantum thinking, the shift from linear logic to multidimensional leadership, where time is nonlinear, outcomes are ...

Disney stock struggles with slow streaming growth and declining TV. Learn more about what investors need to keep an eye on.

Nike's "Win Now" strategy propels a strong Q1, but challenges in Greater China and direct-to-consumer channels remain.

Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable. Cord reviving is when cord cutters, or people ...

The Code and Theory Network’s 48-hour sprint to turn a brief into a market-ready campaign during The Drum Live using Lightricks’ LTX Studio AI tools, showed how discomfort, speed, and a little chaos ...

From funnel to flywheel, we need another playbook for the post-search era, where both LLMs and humans decide what wins.

EXCLUSIVE: High Potential has made quite a promising return to ABC for its sophomore season. The Season 2 premiere uncovered 12M total multi-platform viewers after seven days across ABC, Hulu, Disney+ ...

For the Utah Jazz, the questioning media didn’t waste any time in asking about the state of today’s Utah Jazz and the path of the team to come. Straight from the jump, Ryan Smith and Austin Ainge were ...

Jack Leiter was an out away from a quality start and from exiting the game with the Rangers and Marlins tied in the middle of the sixth inning. But then, the Rangers rookie surrendered back-to-back ...

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment is the future of revenue.

Microsoft is making big internal changes as CEO Satya Nadella hands over sales and marketing responsibilities to focus more closely on artificial intelligence, product innovation, and data centres.