Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Benz, a luxury brand known for elegance and composure, is revamping its strategy. Recent remarks reportedly made by Mathias ...

Crude sketches and cryptic notes attributed to President Trump, Leon Black, and others were made public by the House Oversight Committee. A lewd image included in a birthday book gift that convicted ...

Laxmi Patel explains how providers can meet potential new Medicaid documentation requirements without harming patient access.

ST. LOUIS – From the street, the 6900 block of Oleatha Avenue in the city’s Lindenwood Park neighborhood looks like your standard southside block. But the view from above reveals a backyard that ...

Howard Stern has denied rumors that his SiriusXM show is being axed after trolling fans with a prank cancellation announcement. Stern's Howard 100 show kicked off with a staged bit Monday morning ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.

Maruti Suzuki India Limited (MSIL) recently unveiled its much-anticipated mid-size SUV, the Victoris, designed to set new benchmarks in the Indian SUV landscape. With a bold assertion of having ‘Got ...

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KATU anchor Steve Dunn is retiring from news at the end of 2025 after a storied career and 39 years at KATU. Steve has been a fixture in many homes across the metro area for decades – a steady ...