Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Analyzing the Athletics: runners in scoring positions and pitcher duels indicate a likely uptick in runs scored soon. Donnie and Joe preview the action tonight. Hundreds arrested in immigration raid ...

For businesses evaluating what is the best social listening and brand monitoring tool with sentiment analysis, BrandMentions is positioning itself as the definitive answer. The company today announced ...

Marco Silva could not have complained if his side only took a point from the eventual last-gasp win over Leeds. The chatter among home fans leaving Craven Cottage, while pleased with the result, was: ...

ITHACA, N.Y. - ViewScore.io, a new software tool created by Cornell University researchers, can simulate and score window view scenarios, helping building designers optimize these views along with ...

ALEXANDRIA, Va. — Systems Planning & Analysis (SPA), a Virginia-based national security analytics firm, will invest nearly $47 million to expand its operations in Northern Virginia, Gov. Glenn ...

BrandMentions, a bootstrapped social listening platform, today announced the industry's first democratized entity-level sentiment analysis, bringing enterprise-grade brand intelligence capabilities to ...