Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Hyperliquid's 70% dominance in perpetual futures trading now faces coordinated challenges from competitors targeting ...

Mistimed market entry is one of the top five reasons startups fail, writes guest author Ashish Kakran of Sierra Ventures.

Apollo.io reports that effective data enrichment enhances data quality, aiding businesses in understanding customers and improving marketing strategies.

Today we compare how three major markets have tackled market structure problems. What stands out is that there is no silver bullet for the perfect market structure. Some aspects of markets are ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

With women’s sport booming, the England and Wales Cricket Board is shifting its focus ahead of the Women’s T20 World Cup, ...