Researchers at ETH Zurich have developed a method that uses a single ion to detect electromagnetic fields above a surface and ...

The findings will blow you away.

As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...

As India's TV industry faces a BARC ratings blackout, experts debate if a unified measurement currency is still viable amidst ...

Your senior execs using high-token AI aren't busting your budget; it’s the quiet, high-frequency automated background tasks ...

DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

The company moves the conversation beyond ad occurrence tracking, at a time when India’s large-screen ad market is shifting from linear TV to CTV and global advertisers are demanding deduplicated cros ...

Large ground-mounted PV plants face significant lightning-induced transient voltages that can increase step-voltage hazards, ...

The solution combines TAM’s ad monitoring with VTION’s CTV audience measurement to offer audience profile, reach, frequency ...

Zoho's Raju Vegesna makes the case for anchoring AI ROI measurement in business outcomes — not token counts or usage time.

The media is full of news of war, terrorism and armed conflict, and this shapes our perceptions of violence. However, if we look at the costs resulting from these forms of violence, the numbers are ...

New research linking heart rate variability to glymphatic clearance could lead to a simple new biomarker of dementia risk.