An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

The human-life value (HLV) approach calculates how much money you provide your family for a set time and how much life insurance you'd need to replace that income. An example of the human-life ...

Home, auto and health insurance rates are on the rise. Here's what insurance commissioner Patty Kuderer says her office can ...

Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a ...

However, did you know a lot of the bots you have been using are actually examples of artificial intelligence? The bot has been designed to mimic human-like responses and perform a variety of tasks.

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

Disney+’s Paradise will go down in history as the perfect example of a TV show packed with ... and glossy as a Super Bowl half-time ad.

As AI models become more sophisticated, it is easier to find powerful self-service tools that streamline the advertising process while adapting to your budgetary limitations. For example ...

If a user clicks on the Poilievre ad, for example, they are brought to a fake CBC-style article that features a fake transcript of an interview between the Conservative leader and Guy A.

As Scott Adams, the creator of Dilbert, says, “The main difference between marketing and fraud is that criminals have to pay for their own alcohol.” Be aware. Vivek Kaul Updated : Mar 29, 2018, 03:48 ...