Hollywood proudly donned the mantle of anti-Trump resistance. This time around, the industry's reaction can best be summed up by the tale of two Trump films. Just two weeks before President Donald ...

In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

Squid Game’ became a global sensation, resonating particularly with Indian audiences due to its themes of financial hardship and societal expectations. The show inspired Indian brands to incorporate ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

In support of its mission, the GCRFF is proud to launch the International Research Challenge (IRC) on Women’s Cardiovascular Health. This first of its kind network grant aims to fund the best science ...

The scene feels like a campaign rally – yet it's taking place ... According to the Kyiv International Institute of Sociology (KIIS), his confidence rating stood at 52% in December 2024, down ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns ... retailers such as Amazon, Walmart and Target ...

“At Amazon, our core mission is to empower small businesses across India through e-commerce. The #DikhogeTohBikoge campaign highlights the incredible entrepreneurial spirit of Indian business owners.

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works and what doesn’t. Here he offers his full playbook for music promotion, from ...