Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, who have drawn an engaged following for their relatable storytelling, ...

Summer makeup usually follows a similar prompt: glowy, bronzy, and easy to use, and one of the season’s most highly anticipated launches has officially landed to help you achieve the look. After many ...

All right. Thank you, everybody. For our next session, I'm very happy to welcome back e.l.f. Beauty to the conference. And with us our Chairman and Chief Executive Officer, Tarang Amin. Thank you, ...

Elf Beauty is launching a haircare line, its latest category expansion as the beauty group continues to scale.

Lesson 2 of the makeup lesson series with Phan Tran focuses on creating a Douyin-inspired makeup look step by step. This ...

Learn the tips and tricks behind this iconic, shimmery makeup look. Héctor Espinal uses Fenty Beauty's Souffle Cream Bronzer, ...

Scott Vincent Borba was an accomplished business leader, making millions after he co-founded e.l.f. Cosmetics. Then he left ...

Plastics, medicines, cosmetics—there are very few everyday products that do not rely on using fossil resources. A European research team led by Charité—Universitätsmedizin Berlin is now aiming to ...

Bronzing drops blur the line between makeup and skincare, and Thompson says the ideal time to use them is during your skin ...

Looking ahead to 2030, our model projects ELF could trade at an average price of $88.59, with a potential range between $66.44 and $110.74. This represents a potential 31.4% return from today's price.

This article was updated June 8 at 7:15 a.m. EST. With the queen of pop in one hand and an inaugural U.S. retail partnership in the other, Kiko Milano is ready to take on the American makeup market.

If your makeup routine needs streamlining, sticks are where it’s at! From foundation and contour to blush and highlighter, swipe-and-go formulas are designed to be easy to use, effortless to blend and ...