For years, Americans have had mixed opinions regarding the efficacy and benefits of receiving vaccinations, including the influenza vaccine. Some studies have noted that a common reason why patients ...

"We analyzed a very extensive US database for the presence of chemicals in the US surface waters and compared it with the toxicity data of these chemicals for aquatic organisms, such as plants, ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

There is no opportunity without risk – but there are plenty of dangers that don’t come with a potential payoff. In today’s fraught global geopolitical climate, it can feel difficult to differentiate ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

"A ship is safe in harbor, but that's not what ships are for." –William G.T. Shedd Source: IMPhoto1/Shutterstock Life presents us with defining moments—opportunities to step forward into the unknown ...

DTC Drug Ads: New Study Finds Perception of Risks Diluted by Lengthy Side Effects List A study on direct-to-consumer (DTC) drug advertising published Monday in Nature Human Behavior finds that ...

As a graphics editor at Scientific American, I spend a lot of time thinking about and visualizing data—including data on medical risks. So when I got pregnant in 2018, I was prepared for things to be ...