AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Growth advisor Sherry Prescott-Willis shares her journey from English major to ABM expert, offering key insights on scaling teams, pivoting during COVID, and building successful account-based ...

Here's how service-based businesses can leverage expert-led content across both brand and personal channels to build trust, ...

Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...

With tariff fears growing, IAB revises its 2025 ad spend forecast down.

The film is the kind that isn’t supposed to work in theaters anymore. But Warner Bros., the studio behind it, has ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Digging deep into global marketing strategies and the strategic, operational, and leadership aspects of managing global marketing organizations in South Korea and Japan.

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...