AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.
Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...
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Basic Market Segmentation Models
Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...
Growth advisor Sherry Prescott-Willis shares her journey from English major to ABM expert, offering key insights on scaling teams, pivoting during COVID, and building successful account-based ...
Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...
With tariff fears growing, IAB revises its 2025 ad spend forecast down.
Anil Singhvi Market Strategy Today: Zee Business Managing Editor Anil Singhvi shares his strategy for the coming session on Dalal Street. Learn more about his views on key support and resistance ...
Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...
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