Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...

As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...

The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Thomas J Catalano is a CFP and ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...

Veteran marketing executive and MIT Sloan School of Management graduate Stacey Wu, former head of global marketing at security software leader Fortinet where she helped grow the company’s market cap ...

The latest financial results across Big Law show the impacts of a slowing economy and increasing expenses. Shifting from a period of unprecedented growth and profitability to uncertainty and a looming ...