For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

The purpose of performance measurement is to help organizations understand how decision-making processes or practices led to success or failure in the past and how that understanding can lead to ...

A common way to answer the question, "Where do we stand on this project?" is to provide a percent completed answer. A short answer is usually the best way to answer this type of question, but a ...

Measuring business value is a challenge regardless of the methodology you use. Our Agile Architect explains how agile principles and practices can be used to ask the right questions. In my last column ...

Measuring the productivity of product development is a complex and multi-faceted task, significantly different from manufacturing operations. Output from manufacturing is increasingly automated and ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

Have you ever wondered how a robot navigates a cluttered room or how a drone maintains its altitude with pinpoint accuracy? The secret lies in the tools used to measure distance, an often-overlooked ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...