Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

Plumbing company mission statements concisely inform people of four elements: what your business is, what services it provides, how it provides them, and for whom those services are furnished. A ...

I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

Bruce DeBoskey is the Sunday Business section's On Philanthropy columnist. When setting up a giving plan, most individuals, families and businesses begin with two basic questions: “Where do we start?” ...

Mission statements are critically important to your organization because they drive alignment in your organization toward the vision of what you want to get done. That’s why it should be the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...