According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...
The director behind 'Friday Night Lights' and 'American Primeval' talks about the creative process that takes him from ...
One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...
In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional ...
Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.
Campaign Brief Asia Creative Rankings will be released next week. CB Asia's plan is to announce country by country results ...
The survey, conducted online by The Harris Poll among more than 2,000 US adults, examined views on lawyer advertising, high jury awards, third-party litigation funding (TPLF), and jury anchoring.
Bahrain vs Hong Kong at Mong Kok, Hong Kong Tri Series (OD) 3rd Match, Feb 1, 2025 [Other OD] Hong Kong vs Uganda at Mong Kok, Hong Kong Tri Series (OD) 1st Match, Jan 28, 2025 [Other OD] ...
In Pittsburgh, why do we never seem to drive the same route there and back?
It emphasizes that this is a last-ditch response to the most incalcitrant ad blockers, but if that’s what it comes to, Google’s willing to cut them off. The company further explained that some ...
whether print or digital, including ads, emails, press releases, billboards, and even TV plugs. You’ll meet with clients to understand their brand’s message, pitch creative copy ideas ...