Skippable ads were generally preferred by those surveyed – 81% overall, while 78% of Canadian participants said they appreciated the control of skippable ads and that they weren’t forced to watch the ...

Ad breaks of as many as eight to ten consecutive, non-skippable ads have been reported by users, while the high ad load is exacerbated when watching YouTube on TV, where the maximum non-skippable ...

For example, if the ad is 15 seconds long, blocking the ad will cause a 12 second delay. If a 6 second non-skippable ad and a 15 second non-skippable ad are shown at the same time, the delay will ...

MNTN’s PTV platform enables marketers to leverage non-skippable video ads on connected TVs while utilizing targeting and measurement capabilities similar to paid search and social media advertising.

YouTube users reported that the platform has started slowing down videos after clicking play if they're using an ad blocker.

YouTube is testing a series of new unskippable 30-second ads that will appear far more often for viewers.

Ad blockers, the digital shields that nearly one billion internet users deploy to protect themselves from intrusive ...

Bacardi’s tequila brand is standing by a marketing strategy that led to a Mexican export ban—with some adjustments.

Tech giant Meta has filed a lawsuit against the parent company of 'nudify' app CrushAI for running deepfake porn ads on its platforms.

Ads are launching in WhatsApp starting today, here are the details on how they’ll work and what the privacy implications are.