How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Streaming Media

AI and Contextual Advertising: A Q&A With Comcast Advertising’s Kristin Shumaker and FreeWheel’s Larry Allen

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...
Barron's

Philip Morris International Inc.

About Philip Morris International Inc. Philip Morris International, Inc. is a holding company, which engages in the business of delivering a smoke-free future and evolving a portfolio for the long ...
IEEE

Dual Cross-image Semantic Consistency with Self-aware Pseudo Labeling for Semi-supervised Medical Image Segmentation

Abstract: Semi-supervised learning has proven highly effective in tackling the challenge of limited labeled training data in medical image segmentation. In general, current approaches, which rely on ...