Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

In 1980, when Dr. Paul Benson opened his LGBTQ-affirming Be Well Medical Center in Berkley, advertising featuring LGBTQ+ ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

Super Bowl 2025 may be the most watched live TV show of 2025. Expectations for approximately 120 million live viewers seem plausible. Inexpensive ticket prices to attend seem a bit wishful. Can the ...

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Football hasn't been the same since Britney Spears ripped off her Pepsi jumpsuit at the beginning ... that aired during Super ...

Wing, a drone delivery company and subsidiary of Google's parent company Alphabet, is giving football fans Pepsi and Doritos.

Every year, in that dismal stretch between winter and spring, we gather around our televisions—snacks in tow—to watch the Super Bowl. For some, it's all about the game, while for others, it's solely ...