Having spent over 15 years in multicultural advertising and brand strategy, I’ve seen how the art of persuasion has shifted. Today’s audiences are informed, skeptical and values-driven.

A persuasive advertisement depicting a well-dressed man in the driver's seat with a gorgeous woman as his passenger leads consumers to believe that the car will help them attract beautiful people ...

Is it an informative ad where the client learns about the product, is it a reminder ad where we are just reminding clients that our product is out there and what it does, or perhaps we go for a ...

Persuasive leaders focus on building relationships, influencing others, and inspiring people to achieve their full potential. ... advertisement. 12-17-2023 LEADERSHIP NOW.

According to new research, the answer to all of these questions is a somewhat unsatisfying “it depends.” Using data from Swayable, researchers tested reactions to 617 political ads produced by ...

Advertising has a complicated history, going back to the earliest years of the United States. It’s been used to persuade people to stop at a particular tavern and buy a particular watch. But ...