Brands have begun to realize they can deliver creative print marketing without losing the back-end measurement that digital provides. Adding capabilities like QR codes, specific website URLs or ...

The eye-catching, bright yellow ad mimics the style of perfume print ads, showcasing their scent to magazine readers. The ad was created by Goodby Silverstein & Partners and was ran in the April ...

Make Your Print Ads Interactive Print ads don't have to just sit there and look pretty anymore. By using a combination of QR codes and customized mobile phone apps, a print ad can create ...

Creative Advertising Concepts. ... It ties together the characters and elements in advertisements to help convey a memorable and effective message that will create the desired behavioral response ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

In the Creative Ad Awards, since it is categorized into "by industry" and "posted by country", it may be a good idea to look for advertisements of industries and countries where you are concerned.

Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.” A version of this article appeared in the June 2013 issue of Harvard ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.. The launch follows the debut of the platform’s first case study, first revealed on the Industry ...

Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand affect may sometimes suffer. If highly familiar brands do seek out highly creative ...