Listen, whether you’re a pigskin-loving, team-colors-face-painting, $10,000-ticket-buying super-fan of America's, uh, other favorite pastime, or simply a casual observer who’s just here for the suds ...

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Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads. A water break was taken about 25 minutes into the ...