The Galaxy S25 Ultra is another incremental update to a design growing stale. There is a meaningful change here, but you'll need to hold it.

The iPhone 15 is Apple’s one-year-old model, which wasn’t a flagship to begin with and omits many features to hit the price point. However, considering both models are aimed at budget-conscious flagship buyers, the comparison remains compelling.

Last month, Samsung unpacked its latest flagship smartphones, the Galaxy S25 series. The company sent me two: the midrange S25+ and the top-tier S25 Ultra, while AT&T loaned me an Ultra on their network. (The Samsung models are on T-Mobile.)