Arattai, Zoho’s homegrown messaging app, is gaining popularity but faces scrutiny for lacking default end-to-end encryption in chats.

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Arattai, Zoho's messaging app, saw a 100x traffic surge following government endorsements, positioning it as "India's WhatsApp." Its survival depends on building strong network effects, integrating ...

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Zoho Corp's homegrown messaging app Arattai has exploded in popularity, with some thinking it can take on WhatsApp in the Indian market. However, some privacy conscious users have now pointed out that ...

Zoho’s homegrown messaging app Arattai has become an overnight sensation, clocking 350,000 daily downloads within three days and topping the Play Store charts. Backed by government endorsements and ...