It also has a strip of floral-print cotton on the inside of the collar, and I love it so much that I started searching for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Serena Williams’s two daughters, Olympia, 6, and Adira, 18 months, starred in their first campaign alongside their mom, ...

We chatted with the tennis legend about joining forces with children's clothing powerhouse Janie and Jack on a limited edition collection for spring.

"Nice colors and a good fit! they are perfect for undershirts or if you like the skinny sleek fit......wear them on top!" ...

Holi 2024 gets a bold new message as Rhea Chakraborty and Tinder India launch a campaign promoting consent. Their slogan, “Bura Na Mano Holi Hai, But Consent Bhi Zaroori Hai,” challenges cultural ...

Tennis legend Serena Williams is taking her iconic style off the court and into the playground with the launch of her ...

Life is full of changes, and as you move through different stages, dramatic shifts happen to your appearance, attitude, and ...

The "Women at Work" line features everything from t-shirts to trucker caps, designed to withstand the toughest jobs.

Mount Pleasant Towne Centre, the Lowcountry’s premier open-air shopping center, recently announced that Lilly Pulitzer will join its roster of 50-plus retailers this spring.

The Fall-Winter 2025 shows offered new takes on corporate dressing and a few nods to the late American filmmaker David Lynch.

BDR Black is more than just a clothing line—it’s a movement centered around breaking fashion norms, providing versatile and stylish pieces, and supporting a community of individuals who embrace ...