YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

revealing that a majority of users are seeing unskippable ads lasting beyond two minutes — well over YouTube’s officially stated limit of 60 seconds. “I had to buy Premium because last ...

YouTube is facing backlash over an aggressive tactic targeting free-tier users who use ad blockers. Despite offering a free, ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute ... Without an ad blocker, you have two options: accept the existent of both skippable and unskippable ads before ...

Some users report that YouTube is showing unskippable ads that are hours ... Another user posted a picture with a whopping 2-hour 52-minute ad. To put that in perspective, The Lord Of The Ring ...

A revealing instance involved a Redditor who shared an image of a 2-hour-52-minute ad preceding a 49 ... stating that standard in-stream unskippable ads are capped at 15 seconds on mobile and ...

While these extreme claims lack verification, another user, Standard-Slip6572, said a two-hour and 52-minute ad that ... blockers have reported encountering extended unskippable ads, such as one ...

As well as generating record revenues, Sunday’s American football finale in New Orleans will showpiece a remarkable comeback for the traditional 30-second commercial.

In a world oversaturated with advertisements, constant exposure shapes consumer preferences and fuels decision fatigue. How ...