The On Brand Agency's Chief Marketing Officer and Real Housewives of Beverly Hills star boasts a résumé featuring some of America's biggest brands.

CMO Doug Sweeny explains how the brand went from low awareness and an unclear positioning to marketing-led growth.

The fourth session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the brand's fundamental shift from being a product-centric organisation to an ...

Toncoin (TON) has gained momentum over the past 24 hours, rising by more than 4.5% with a 20% surge in trading volume, potentially positioning itself as the next big crypto. The rally comes as TON ...

Ranjita Ghosh, Global CMO at Wipro Limited, shares how marketing is helping businesses scale and grow by combining human imagination with relevant technology integration ...

It’s a “big moment for us as a company,” the still-surging genAI leader’s international marketing head tells The Drum today.

How do firms develop a good brand name? They use these basic branding positioning principles to make sure their brand can be a sustainable business and brand. Filmed in Edinburgh, Scotland Copyright ...

Imagine Marketing Limited (IML) brand owner of the mark “boat” today announced that the Board of Directors has approved the elevation of Gaurav Nayyar to the position of Chief Executive Officer. This ...

GOIL PLC, Ghana’s only indigenous oil marketing company listed on the Ghana Stock Exchange (GSE), has again been adjudged ‘Petroleum Company of the Year’ in recognition of its outstanding ...

James Orleans-Lindsay & Mansa Nettey are crowned marketers of the year Asiedua Addae crowned Marketing Practitioner of the year By Ernest Bako WUBONTO The Chartered Institute of Marketing, Ghana (CIMG ...

Holland America Line claims to be “ideally positioned” to back the trade with a new UK brand push. A revitalised tagline and positioning of the line comes with the unveiling of a new brand campaign ...