You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...
According to new data from CreatorIQ’s sixth annual State of Creator Marketing report, creator marketing has entered a phase of unprecedented maturity, where investment decisions are guided not by ...
ROI DNA, a Hotwire Global company, has been appointed as the global digital advertising partner for Qualtrics.The ...
ROI.DNA and Qualtrics might sound like things from a long time ago in a galaxy far, far away but they're very real.
Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...
Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.
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Yehuda Neuman Joins PartnerCentric to Lead Its Growing Influencer Marketing & Social Media Division
PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing.
The finalists of the 2025 Mortgage Industry Marketing Awards have been announced today. Launched by Financial Reporter in ...
At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...
Rutgers Business School’s Virtual Lunch & Learn Series presents Rob Petersen, an experienced advertising and marketing executive, who spent years working at major NYC ad agencies in leadership ...
Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in. And ...
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