Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual ...

According to industry experts, the feature carries with it a mixed bag of advantages and challenges across the parties ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

"YouTube does not serve minutes-long, non-skippable ads," I was told. The company also said "Viewers with ad blockers may experience a suboptimal viewing experience, as some ad blockers distort ...

Because VVCs only run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns. In contrast, non-skippable ads only ...

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...

This is the fourth year in a row that 5 Star is pushing creative anti-Valentine's Day campaigns, all centred around its 'Do ...