Search Engine Land » PPC » How to use Video View ... run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns.

Remarketing campaigns ... skippable in-stream ads, in-feed ads, and Shorts ads using CPV (cost per view) bidding. This is the easiest way to retarget past website visitors or YouTube channel ...

However, crafting a successful mobile marketing campaign is challenging ... Samsung, Reddit, Uber, Dunkin, YouTube, Bumble, Robinhood, and Playtika. Moburst has offices in New York City, San Francisco ...

These platforms enable buyers (brands and ad agencies) to view and bid on ad spaces in ... which may only have one viewer (i.e on a mobile phone or a tablet). The ability to track and optimize your ad ...

YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.

The Poland-based company’s secret sauce? A steady stream of high-profile, seven-figure campaigns. While Kickstarter can claim the year’s highest-grossing campaign, Brandon Sanderson and ...

As YouTube marks its 20th anniversary this year, CEO Neal Mohan is positioning the video platform as a core player in the ...

Meanwhile, YouTube TV now has 8 million subscribers, and YouTube Music & Premium have surpassed 100 million subscribers.

YouTube users have reported encountering ... Google has confirmed that regular users typically see un-skippable ads lasting up to 15 seconds on mobile and 60 seconds on TV. However, the company ...