Elon Musk’s latest post has sparked another round of digital whiplash: “We’re going to make Baby Grok @xAI, an app dedicated to kid-friendly content,” he wrote on X. The triggering keyword in his message was clear: kid-friendly. That’s where the backlash began.

One of the new “companions,” or AI characters for users to interact with, is a sexualized blonde anime bot called “Ani."

Elon Musk announced the Grok app for kid-friendly content, following criticism of sexualized AI avatars. Details on its differences from xAI's usual offerings remain undisclosed. This comes as Google also develops a children's app,