Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

If The Athletic would like to fund a story on me trying to “eat sushi like Zach Harper,” I think the results might surprise ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! I ...

For who???

Anderson sophomore Quinn Gagen spoke to the Enquirer about college showcases, bouncing back from a state final loss and more.

In Arizona, the family of a man killed during a road rage incident has used artificial intelligence to revive their dead loved one in court — and the video is just as unsettling as you can imagine. As ...

There's no place like home. Just don't tell that to the teams hosting games to begin the second round of the NBA playoffs. The road team has won every game in the conference semifinals through ...

Basketball fans, the best time of the entire year has arrived. The postseason has arrived, and tickets have already been flying for every round of the 2025 NBA Playoffs. The power players remain ...